56th Annual South Filmfare Awards

The stars bade goodbye to the skies for a few hours to descend on Hyderabad on Friday evening. With sizzling performances from top actresses providing a treat to the audience and a galaxy of stars from throughout the country present, the Black Lady was clutched, petted and flattered to the fullest. The crème de la crème of tinsel town was present at the 56th Idea Filmfare Awards 2008 — South. With top celebrities for company, the audience was in for a night of scintillating dance numbers and awards galore, and of course, star-gazing! Vaaranam Aayiram (VA) and Subramanipuram — two films that shook the Kollywood BO last year — were aptly awarded on stage. While Subramanipuram won the Best Film and its director Sasikumar awarded the Best Directors Award, Suriya-starrer Vaaranam Aayiram almost swept the music category. Receiving the Best Actor Award, Suriya said, This is as much Gauthams award as it is mine. It was no ordinary task — to play two different roles — and VA was not an ordinary film at all. Doing the film and receiving this award is a very special feeling. A couple of minutes later, even as the crowd cheered, the actor raised his Black Lady and said, Jo, this is for you, to which the Mozhi actress gave an Im-so-proud-of-you smile. He went on to add, I see this award as a blessing from Kamal sir. Im a big fan of his and Im sure hes watching my progress. I did two characters in VA, which in itself was a big task. Just imagine a man playing 10 characters in a single film! Only Kamal can do that. The pretty Jothika earlier went on stage to give away the Best Actor (Female) Award to Parvathi of Poo fame. Holding the Black Lady with pride, Parvathi said, Im being compared to Jo... something that I dont agree with! Im honoured to be standing on this big stage. I did the things I like in front of the camera for Poo and I got an award for that! Also, Shailesh Goyal, president, Real Estate, Gitanjali Group, presented the Best Supporting Actor (Female) award in Kannada to Shubha Poonja. Serving as a breather between awards were the performances, which set the stage on fire. While Sneha moved gracefully for slow songs, Mumaith Khan got the crowd on their feet with peppy numbers. Genelia — whose performance was among the last — proved that she could shake a leg as well as any of her contemporaries. Sasikumar, who has achieved a hat-trick of sorts by hitting the bulls eye in acting, producing and directing, received tremendous applause for his work in Subramanipuram. Getting this award from Ileana is very special, he said with a wink, I dedicate this award to my gurus — Bala and Ameer. Let my success be attributed to them and my failures attributed to me alone. There were some who went down memory lane on receiving the award. One of them was Radha Krishna, who received the Best Director (Telugu) for his film Gamyam. I went with this script to a lot of people but no one accepted it. Finally, my dad gave me Rs 2.5 crores and asked me to go ahead with the film, he reminisced, I dedicate this award to all aspiring directors who have a lot of scripts. It was a night when glitz and glamour fought for attention. And, it was a night that the celebrities and the audience will remember for a long time to come. While the title for the gala event was sponsored by Idea Cellular Ltd, Zandu Balm and Santoor were the associate sponsors for the event. Sun TV Network was the official telecast partner for the event, which was also supported by Radio Mirchi. Others who partnered the event were Hyderabad International Convention Centre for hospitality, Gitanjali Lifestyle, Whyte & Mackay, Fantasie Chocolates for gifts, Orienta Cine Advertising — multiplex partner, Prakash Media Corp —outdoor publicity, Spice Jet — travel partner and magazine partner — Hello. The event was managed by 360 Degrees Experience, while the event consultants were Oxygen Entertainment.

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Uploaded: December 31, 1969 at 4:59 pm
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